Conversion Optimisation (CRO)
Turning more of your current traffic into paying customers.
We identify and eliminate the friction points preventing your existing visitors from converting using behavioural data.
More Revenue From the Same Traffic
Increasing traffic is expensive. Increasing the percentage of existing traffic that converts costs a fraction as much and compounds.
CRO is a discipline of hypothesis-driven experimentation. We do not redesign pages based on opinions — we analyse behavioural data.
Our work covers the full funnel: from homepage to trial sign-up, add-to-cart, and checkout completion.
Service Inclusions
Conversion Audit
Quantitative funnel analysis and qualitative research (heatmaps) to identify friction points.
A/B Testing
Server-side and client-side tests built and analysed with proper statistical methodology.
Landing Page Optimisation
Headline testing, social proof optimisation, and CTA copy and design testing.
Checkout Optimisation
Cart abandonment analysis, flow simplification, and trust signal optimisation.
Onboarding Optimisation
Post-sign-up activation flow analysis and experimentation to convert trials faster.
Experiment Roadmap
Prioritised backlog with estimated impact and effort for your CRO programme.
A Process Built for Clarity
No black boxes. No surprise invoices. Every project at Codewingz follows a disciplined four-phase process designed to reduce risk and maximise value at every stage.
Data Collection
Quantitative funnel analysis and qualitative research (heatmaps, session recordings).
Insight & Hypothesis
Friction point identification and hypothesis formation with supporting evidence.
Experiment Build
A/B test variants designed, built, and QA'd with sample size calculations.
Test & Analyse
Experiment runs to statistical significance. Results analysed with correct methodology.
Iterate
Winners implemented permanently and learnings applied to the next hypothesis.
The Tech Stack
We select technologies based on performance, scalability, and long-term maintainability, not trends.
Optimizely / VWO
Specialized implementation of Optimizely / VWO in the A/B Testing space.
Hotjar / FullStory
Specialized implementation of Hotjar / FullStory in the Behavioural space.
GA4
Specialized implementation of GA4 in the Quantitative space.
Statsig
Specialized implementation of Statsig in the Feature Flags space.
Real-World Impact
EduPath Learning
The Challenge
“EdTech platform converting at 3.2% to paid — well below the industry benchmark.”
The Solution
We simplified the pricing page to 2 plans based on heatmap data showing user confusion in the feature matrix.
Key Performance Indicators
Common Inquiries
Everything you need to know about our specialized services.
Your Best Customers Are Already Visiting.
Share your conversion rates and we will tell you where the opportunity is hiding.