Growth Hacking

Creative, low-cost experiments to find scalable ways to grow your business.

We run rapid growth experiments — viral loops and referral mechanics — to find growth levers that scale without scaling ad budget.

2wk
Experiment cycle from hypothesis to result
ICE
Impact / Confidence / Ease scoring
Viral
Product-led loops built in
CAC
Primary success metric

Finding the Growth Levers Other Channels Miss

Growth hacking is a mindset of systematic experimentation. Every growing company has at least one high-leverage growth mechanism waiting to be discovered.

We run experiments across the full acquisition surface: product-led virality, distribution channel tests, and partnership mechanics.

The goal is to find tactics that lower CAC, create loops that compound, and build defensible mechanics your competitors cannot easily copy.

Service Inclusions

Product-Led Viral Loops

Design and implement virality built into your product: sharing, invitations, and public profiles.

Referral Programme Design

Incentive structure design and implementation of refer-a-friend programmes that drive acquisition.

Rapid Experimentation

2-week cycles covering channel tests, product changes, and messaging tests.

Partnership & Distribution

Activating distribution partnerships and co-marketing arrangements that multiply your reach.

Growth Metrics

North star metric and leading indicators tracking — making the growth machine visible.

Community-Led Growth

Community building strategy and user-generated content programmes for brand amplification.

A Process Built for Clarity

No black boxes. No surprise invoices. Every project at Codewingz follows a disciplined four-phase process designed to reduce risk and maximise value at every stage.

01

Growth Audit

Current channels, conversion funnel, and product analytics review to identify growth surfaces.

02

Experiment Backlog

10–20 hypotheses scored by ICE. Top 5 approved for the first sprint.

03

Sprint 1

Top 3 experiments launched and measured against success metrics.

04

Scale or Move On

Winners scaled immediately. Losers documented for learning and replaced.

05

Continuous Testing

Ongoing 2-week experiment sprints with a rolling backlog of hypotheses.

The Tech Stack

We select technologies based on performance, scalability, and long-term maintainability, not trends.

Mixpanel / Amplitude

Specialized implementation of Mixpanel / Amplitude in the Product Analytics space.

Viral Loops

Specialized implementation of Viral Loops in the Referral space.

Statsig

Specialized implementation of Statsig in the Experimentation space.

Zapier

Specialized implementation of Zapier in the Prototyping space.

Real-World Impact

CreatorHub Platform

The Challenge

A platform was spending $22 CAC on paid social to acquire creators who churned at 40% in month 1.

The Solution

We built public creator profile pages and implemented a tiered referral programme with free storage credits.

Key Performance Indicators

$2.40
CAC from referral
34%
Referred users as %
0.31
Viral coefficient
71%
Month-1 retention

Common Inquiries

Everything you need to know about our specialized services.

Find Your Growth Lever.

Every business has one mechanism that grows users faster than ad spend. We will find yours.

Talk to an Expert