Marketing Automation
Automated email and messaging sequences that nurture leads on autopilot.
We build automation systems — triggered sequences and lead scoring — that convert prospects without manual intervention.
Revenue Flowing While Your Team Sleeps
Most automation programmes are just scheduled emails. We build behaviour-triggered automation based on what a user actually does.
Sequences fire when a user visits the pricing page or starts a trial but does not complete onboarding, making communication feel relevant.
We work across the full lifecycle: lead nurture, sales acceleration, trial onboarding, and post-purchase retention.
Service Inclusions
Triggered Sequences
Behaviour-based sequences firing on specific actions: pricing visits, trial starts, and cart abandonment.
Lead Scoring
Behavioural model that routes high-intent leads to sales and low-intent leads to nurture.
A/B Testing
Subject line, send time, and copy testing across all sequences with statistical significance.
CRM Integration
HubSpot or Salesforce integration ensuring automation activity is logged and leads are routed.
Attribution
Revenue attribution tracking connecting automation touches to closed deals.
Lifecycle Campaigns
Post-purchase sequences, renewal reminders, and win-back campaigns for churned customers.
A Process Built for Clarity
No black boxes. No surprise invoices. Every project at Codewingz follows a disciplined four-phase process designed to reduce risk and maximise value at every stage.
Audit & Strategy
Existing automation review, lifecycle map, and key behavioural triggers identification.
Tracking Setup
Behavioural event tracking configured in your platform and connected to product events.
Flow Build
Priority flows built first: welcome, trial onboarding, and abandoned cart.
Lead Scoring
Lead scoring model built and tested with sales routing rules configured.
Optimise
Flows go live and performance is monitored weekly with A/B tests queued.
The Tech Stack
We select technologies based on performance, scalability, and long-term maintainability, not trends.
Klaviyo
Specialized implementation of Klaviyo in the Email (E-comm) space.
HubSpot
Specialized implementation of HubSpot in the Email (B2B) space.
Customer.io
Specialized implementation of Customer.io in the Product-Led space.
Segment
Specialized implementation of Segment in the Event Tracking space.
Real-World Impact
NatureCraft Store
The Challenge
“A DTC brand had a 78% cart abandonment rate and no automated recovery sequence.”
The Solution
We implemented Klaviyo with a 3-email abandoned cart flow and post-purchase sequences to drive repeat buying.
Key Performance Indicators
Common Inquiries
Everything you need to know about our specialized services.
Your Leads Are Going Cold. Automation Fixes That.
Tell us your biggest lifecycle gap and we will show you what automation can achieve.