Performance Marketing
Targeted ad campaigns that deliver measurable ROI and scale your business.
We build and manage paid acquisition programmes — Google Ads, Meta, and LinkedIn — designed around ROAS and CAC targets.
Paid Acquisition as a Revenue Engineering Problem
Performance marketing done badly is a money furnace. We treat paid acquisition as a revenue engineering problem.
Every campaign begins with a target CAC and ROAS derived from your unit economics — then we build campaigns backwards from those targets.
We manage full-funnel campaigns: awareness, consideration, and conversion — with attribution models that tell you what drives revenue.
Service Inclusions
Campaign Strategy
Full-funnel architecture with budget allocation and bidding approach derived from unit economics.
Ad Creative
Copy and creative direction tested systematically with a winner-scaling framework.
Conversion Tracking
Server-side conversion tracking setup and GA4 event configuration for accurate data.
Audience Strategy
First-party data segmentation, lookalike building, and retargeting sequence design.
Landing Page Optimisation
Dedicated landing page design and A/B testing aligned to each campaign's specific audience.
Scaling Framework
Systematic scaling process: validate at low spend, scale winners, and diversify across channels.
A Process Built for Clarity
No black boxes. No surprise invoices. Every project at Codewingz follows a disciplined four-phase process designed to reduce risk and maximise value at every stage.
Audit & Strategy
Existing account audit, competitor analysis, and strategy document with CAC/ROAS targets.
Tracking Setup
Server-side tracking implementation and attribution model selection before spend begins.
Campaign Build
Account structure, audience configuration, and creative production.
Test & Optimise
Initial 4-week test period: creative testing, audience testing, and bid optimisation.
Scale
Winners scaled and budget increased on validated campaigns based on CAC performance.
The Tech Stack
We select technologies based on performance, scalability, and long-term maintainability, not trends.
Google Ads
Specialized implementation of Google Ads in the Search space.
Meta Ads
Specialized implementation of Meta Ads in the Social space.
LinkedIn Ads
Specialized implementation of LinkedIn Ads in the B2B space.
Segment
Specialized implementation of Segment in the Tracking space.
Real-World Impact
NatureCraft Store
The Challenge
“A DTC brand was spending $25k/month with a 1.4× ROAS — effectively losing money.”
The Solution
We rebuilt their account with a full-funnel structure and implemented server-side conversion tracking.
Key Performance Indicators
Common Inquiries
Everything you need to know about our specialized services.
Stop Burning Budget on Campaigns That Do Not Convert.
Share your current CAC and ROAS — we will tell you what is pulling your numbers down.